Jacob Erdy with his dog

Hi, I'm Jacob!

I'm a brand designer with a focus on shaping early-stage companies through strategic design. I've led end-to-end initiatives across identity, product, and marketing — often acting as the connective tissue between brand vision and execution. My approach blends creative direction with systems thinking to build cohesive, scalable experiences.

At Disclo, I served as the founding designer, helping establish the company's design foundation as it evolved from a consumer-facing startup into a trusted enterprise platform. I partnered closely with leadership to evolve the brand and build trust with major partners like Webflow, KraftHeinz, StackAdapt, and Samsung.

I specialize in building brands from zero, translating strategy into scalable systems, and working fluidly between high-level thinking and execution.

Currently designing at Replit.

2025-Present

Senior Product Designer

Replit

San Francisco, CaliforniaCurrent

Leading product design initiatives for a collaborative AI-powered development platform used by millions of developers worldwide. Shaping the design vision for innovative coding experiences that make software development more accessible and collaborative, while establishing design systems and patterns that scale across the platform.

2022-2025

Design Lead

Disclo

New York, New York3 years 4 months

Led the design vision for an innovative HR platform, crafting a cohesive brand and intuitive digital experiences that empower people with disabilities and streamline workplace accommodations. Established a clear visual language across diverse platforms, resonating with users and stakeholders alike.

2021-2022

Senior Brand Designer

H1

New York, New York1 year 1 month

Directed a company-wide rebrand for a rapidly scaling healthcare technology firm, developing a versatile and cohesive visual identity system. My work positioned the brand effectively through multiple funding rounds, enabling growth and clarity in a complex data-driven landscape.

2020-2021

Design Lead

Material

New York, New York6 months

Crafted engaging, strategically-informed design solutions for clients including the Chicago Symphony Orchestra and Miami-based financial exchange MIAX. My work brought conceptual clarity and visual precision to elevate brand experiences and strengthen market presence.

2017-2019

Design Lead

Misen

New York, New York2 years 3 months

Led comprehensive graphic design initiatives for consumer products, building cohesive brand experiences across digital and physical touchpoints. Developed and executed campaigns that raised over $6 million in crowdfunding, establishing Misen as a leading direct-to-consumer cookware brand.