Jacob Erdy with his dog

Hi, I'm Jacob!

I'm a brand designer with a focus on shaping early-stage companies through strategic design. I've led end-to-end initiatives across identity, product, and marketing — often acting as the connective tissue between brand vision and execution. My approach blends creative direction with systems thinking to build cohesive, scalable experiences.

At Disclo, I served as the founding designer, helping establish the company's design foundation as it evolved from a consumer-facing startup into a trusted enterprise platform. I partnered closely with leadership to evolve the brand and build trust with major partners like Webflow, KraftHeinz, StackAdapt, and Samsung.

I specialize in building brands from zero, translating strategy into scalable systems, and working fluidly between high-level thinking and execution.

I'm currently open to full-time or freelance opportunities.

2022-2025

Design Lead

Disclo

New York, New York3 years 4 months

Led the design vision for an innovative HR platform, crafting a cohesive brand and intuitive digital experiences that empower people with disabilities and streamline workplace accommodations. Established a clear visual language across diverse platforms, resonating with users and stakeholders alike.

2021-2022

Senior Brand Designer

H1

New York, New York1 year 1 month

Directed a company-wide rebrand for a rapidly scaling healthcare technology firm, developing a versatile and cohesive visual identity system. My work positioned the brand effectively through multiple funding rounds, enabling growth and clarity in a complex data-driven landscape.

2020-2021

Design Lead

Material

New York, New York6 months

Crafted engaging, strategically-informed design solutions for clients including the Chicago Symphony Orchestra and Miami-based financial exchange MIAX. My work brought conceptual clarity and visual precision to elevate brand experiences and strengthen market presence.

2017-2019

Design Lead

Misen

New York, New York2 years 3 months

Led comprehensive graphic design initiatives for consumer products, building cohesive brand experiences across digital and physical touchpoints. Developed and executed campaigns that raised over $6 million in crowdfunding, establishing Misen as a leading direct-to-consumer cookware brand.